Graphic design gives form to countless messages we see and read each day. Designers use typefaces, colors, symbols, and images to transmit information and ideas, generating a literacy of the eye that shapes our experience of the world. During the last fifteen years, technological innovations have triggered an enormous explosion of creativity in all forms of visual communication, from the printed page to the Internet.

Design elicits divergent responses in a crowded landscape of competing signals, where people are confronted with endless demands to buy, watch, and participate.

[ The Street | Typography | Identity | Publishing ]

© Copyright 1996 Cooper-Hewitt National Design Museum