Unlimited by Design: Introduction
Universal design seeks to enhance the routine activities of the greatest number of people, embracing a wide spectrum of age groups and physical differences. It is an outgrowth of contemporary culture's emphasis on diversity as designers and corporations respond to current demographic shifts. Postwar baby boomers, the largest segment of today's consumer population, are beginning to anticipate and experience the effects of aging.

Universally designed products and environments offer greater safety and increased comfort. They are easy to operate and flexible to meet the needs of different people.


demographics d accommodating many individuals' physical abilities and characteristics
economics e availability and affordability
senses s accessing information through several senses: sight, sound, or touch
intuitive i easy to understand
generations g serving people of different ages
navigation n reducing physical barriers


[more about the concepts addressed in Unlimited by Design]




© Copyright 1998 Cooper-Hewitt, National Design Museum, Smithsonian Institution