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Jonathan Ive is the senior vice president of industrial design at Apple Inc., where since 1996 he has led a product design team widely regarded as one of the industry’s best. Ive’s streamlined design aesthetic, combined with a strong knowledge of the engineering process, has brought design into the public consciousness in an unprecedented way. Creating some of the most innovative products of the past decade, ranging from the whimsical, candy-colored iMac to the spare iBook to the now iconic iPod, Ive has not only made complex technological devices user-friendly, he has designed sculptural, desirable objects. He was named Designer of the Year (2003) by the Design Museum of London, awarded the title Royal Designer for Industry by the Royal Society of Arts, and was included as a finalist in this category in 2006. Apple was featured in the 2000 and 2006 National Design Triennials and won the 2000 Corporate Achievement Award.