One of 31 video segments featured in 'Designing Media', the new book, DVD and website by Bill Moggridge.

More info on 'Designing Media' available at http://www.designing-media.com

Books and authors are part of Jane Friedman's DNA, and she is confident that there will always be books. At the same time, she sees the reading experience changing dramatically as electronic media mature. Throughout her career in book publishing, spanning four decades, she has led the way forward with innovations enabled by emerging technologies. She was executive vice president of Random House and of the Knopf Publishing Group, publisher of Vintage Books, and founder and president of Random House Audio Publishing. She is credited with inventing the author tour, making audio books successful, and leading the industry toward exploiting the Internet, saying, "I'm a marketer. The ability the Web gives you to reach thousands of people by pushing a button is a marketer's dream." From 1997 to 2008, she was the president and CEO of HarperCollins Publishers Worldwide, one of the world's leading English-language publishers. She expanded its international reach in China and in India. In 2009 she founded Open Road Integrated Media to publish the early works of big name authors in electronic form.