Eleanor Morgan is SVP of Experience at Casper, where she is responsible for the design and development of Casper’s end-to-end customer experience across digital and retail touchpoints. She believes design and brand can make bedtime cool again, and leads teams to create customer experiences that make shopping for sleep and the routine around it joyful. Prior to Casper, Eleanor spent 10 years at the design firm IDEO, where she led the development of dozens of award-winning products and brand experiences for startups and Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen, where she designed and engineered components of concept cars.