Product Design

Yves Behar

Yves Behar founded his firm, fuseproject, with the idea of designing objects based on conceptual narratives inspired by the user’s experience. Behar measures the success of his work by determining how well the object expresses the initial idea. The diverse experience and mediums practiced by the San Francisco based Behar and the fuseproject design team spans products, fashion, graphics, packaging, environments and strategy. They contribute in areas as diverse as technology, sports, lifestyle and fashion, for clients such as Birkenstock, Herman Miller, MINI, Nike, Microsoft, Toshiba, and Hewlett Packard. Behar’s unique perspective of design has resulted in international recognition in numerous competitions including awards from ID Magazine, NY Art Directors Club, TIME Magazine, and the Businessweek/IDEA awards. His work can be found in the permanent design collection of the San Francisco Museum of Modern