From “eureka” to “uh-oh”, Design Is A Process. And designing the design museum has been quite a process in itself.

The newly renovated Cooper Hewitt, Smithsonian Design Museum will open its doors on December 12th, 2014. The new museum experience will be like nothing you’ve ever seen, brought to you by an interdisciplinary team of the world’s best design minds.

We’ll see you at the museum.

Produced by BBDO New York and RadicalMedia; Directors: Chris Rubino and Dennis Liu; Voiceover artist: Rives