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A Commercial Artist with Ideals
For nearly twenty years between the two world wars, E. McKnight Kauffer, an American, was the most celebrated graphic designer in England. He was best known for his eye-catching posters, but his book covers and illustrations, graphic identities, carpets, stage sets, costumes, and ephemera were also among the most arresting of his era. Kauffer believed fervently that modern art should move beyond the walls of museums and galleries to infiltrate all elements of daily life.
Image features a poaster with blue and yellow background. In the foreground, an image of a Philips Miniwatt Type E444 diode-tetrode radio value lamp, in shades or grey and brown. "MiNiWATT" is printed in red, while "PHILIPS RADIO" is rendered in solid black letters, outlined in white. Please scroll down to read the blog post about this object.
“i’s” or “eyes”
When legendary French graphic designer A.M. Cassandre was hired in 1931 to produce this poster for the Dutch light bulb and radio tube manufacturer Philips, he was at the high point of his career. Together with fellow poster designer Charles Lupton, Cassandre had founded the printing and publishing collective Alliance Graphique in Paris, France.[1] Cassandre...
Image features a black background with letter "S" outlined in blue, evoking a fluorescent light. A box of Orion light bulbs is in the foreground in the lower register of the poster, printed in blue, orange, and white. A light bulb hangs in the center of the upper register, with the word "Orion" printed across it, and printed in white and gold. Please scroll down to read the blog post about this object.
An Elusive “S”
Apart from several months spent at Iparművészeti Iskola, Budapest’s school of applied arts, József Bottlik[1] was a self-taught graphic designer. Bottlik began his career in 1919 and quickly established himself as a designer of eye-catching commercial product and film posters, including a celebrated 1927 design for Universal Film AG (UFA) for the film Metropolis.[2] Bottlik...
Image features red and black interlocking figures creating an all over pattern. Distinct figures include two that are upside down at lower left and right on either side of "83". Enclosed by a red border. Please scroll down to read the blog post about this object.
Designed for Fun
In celebration of World Pride, June Object of the Day posts highlight LGBTQ+ designers and design in the collection. Today’s blog post was originally published February 8th, 2015. A favored hangout among the early 1980s East Village art scene, the Fun Gallery became home to some of the New York City’s most notable artists, including...
Image features a poster design by Lester Beall for the Rural Electrification Administration. Please scroll down to read the blog post about this object.
Electrification for a Better Biscuit
This blog post was originally published on January 8, 2014.  By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in...
Image features a poster depicting a triangle made up of colored blocks with a black circle at the top with atomic symbol; above: atoms for peace; lower margin: GENERAL DYNAMICS. Please scroll down to read the blog post about this object.
Looking Ahead in the Atomic Age
This blog post was originally published on August 4, 2014. The year is 1955, and Cold War tensions have begun to escalate. General Dynamics is a newly formed parent company overseeing eleven manufacturers, producing cutting edge technology for the defense of the United States. The company is capitalizing on the American policy of nuclear deterrence,...
Image features photograph of George “The Iceman” Gervin in a space filled with large ice cubes, holding a silver basketball in each hand, wearing a silver tracksuit with the word: ‘ICE’ embroidered on the chest. He wears white Nike sneakers. In lower margin: ICEMAN; lower left of photograph: NIKE logo. Please scroll down to read the blog post about this object.
Ice Ice Baby
Basketball star George Gervin never broke a sweat because he stayed cool under pressure. At least that’s what his teammates Julius Erving and Fatty Taylor thought when they nicknamed him “Iceman” in the early 1970s. But according to Gervin, his ability to remain dry throughout a game had nothing to do with a calm demeanor....
Santa’s Favorite Cigar
The characteristic wit and whimsy of graphic designer Paul Rand dominates a long-running series of ads designed for El Producto in the 1950s. Already wildly successful by the 1940s, Rand was hired in 1952 to revamp the American-made cigar company’s advertising efforts after production shifted from hand-rolled to machine-rolled cigars. To enliven these factory-made products,...
Utility and Marketing: A Matchsafe Made in Heaven
Cooper Hewitt holds a large number of matchsafes: small, metal boxes that emerged around 1830 to house recently invented friction matches. Vital for lighting lanterns, kitchen stoves and smoking accessories, people from all walks of life carried matchsafes, or vesta cases.  The air-tight containers kept matches dry and reduced the risk of spontaneous ignition, a...