For much of the twentieth century, telephones were standard issue, designed for durability and function rather than consumer appeal. After 1953, color transformed the telephone from a basic technology into an alluring consumer product. AT&T ran ad campaigns encouraging women to see the phone as an element of home decoration. What if new phone models...

Henry Dreyfuss’s earlier Model 302 was a beautiful sculptural object, but it had usability problems. The triangular profile of the handset caused the device to turn when cradled against the shoulder—the design didn’t account for people’s intuitive desire to talk hands-free. Dreyfuss addressed this issue with the Model 500, introduced in 1949. To create the...

In the 1930s, Bell Labs asked Henry Dreyfuss to create a new telephone set, to be used across AT&T’s vast phone system. Dreyfuss was a young man and an emerging voice in the field of industrial design. Designers including Dreyfuss, Raymond Loewy, and Walter Dorwin Teague were reinventing the point of contact between people and...

A morning panel moderated by Bruce Nussbaum of BusinessWeek discusses community and co-creation. This panel will explore what happens when consumers become producers and ask what impact this shift will have on the future global success of corporations. Panelists: Bob Greenberg, R/GA Marissa Mayer, Google, Inc. Amy Radin, Citi