I have always loved looking at old advertisements in magazines; many of the people that come and use the Cooper Hewitt Library come for that specific reason. Advertisements are designed to establish a connection between the person seeing it, and the product or idea the ad is selling. Typefaces, colors, styles of portraying an object-...
Today’s Object of the Day is on view in Rebeca Méndez Selects (October 5, 2018–June 16, 2019) Produced by renowned American graphic designer Paul Rand, this poster announces the 1966 International Design Conference in Aspen (IDCA). Rand is known for his influential contributions to the advertising industry, including his logos for IBM, Westinghouse, ABC, and...
This blog post was originally published on August 4, 2014. The year is 1955, and Cold War tensions have begun to escalate. General Dynamics is a newly formed parent company overseeing eleven manufacturers, producing cutting edge technology for the defense of the United States. The company is capitalizing on the American policy of nuclear deterrence,...
Armin Hofmann (Swiss, b. 1920) is associated with a graphic design movement known as the Swiss Style, which originated in Switzerland in the 1940s and 50s. Also referred to as the International Typographic Style, the Swiss Style is characterized by a recognition of the importance of typography—especially sans-serif fonts—as an essential element of design. The...
Today’s blog post was originally published on July 10, 2013. There are many ways to celebrate an anniversary. To commemorate a decade of working together as the design duo Non-Format, Kjell Ekhorn and Jon Forss did not opt for the traditional gifting of tin, pewter, or aluminum. Instead, they pooled their creative energies towards a personal...
With the temperature outside at record highs this week, I can’t help but think of William Henry Bradley’s The Blue Lady. Clutching her ice skates in her left hand, she makes a cold winter’s stroll through the thin, bare trees look elegant and placid. The Blue Lady was Bradley’s second poster for The Chap-Book, America’s...
Basketball star George Gervin never broke a sweat because he stayed cool under pressure. At least that’s what his teammates Julius Erving and Fatty Taylor thought when they nicknamed him “Iceman” in the early 1970s. But according to Gervin, his ability to remain dry throughout a game had nothing to do with a calm demeanor....
To celebrate the opening of Saturated: The Allure and Science of Color (May 11, 2018-January 13, 2019), Object of the Day this month will feature colorful objects from the exhibition. Graphic designer Fanette Mellier (French, b. 1977) has a contemporary practice that frequently highlights process in the printed medium. Her stunning poster, Specimen, initially appears abstract. Dominated by...
In celebration of our new exhibition, The Senses: Design Beyond Vision, this Object of the Day post explores the multi-sensory experience of an object in Cooper Hewitt’s permanent collection. In this poster, graphic designer Paul Rand plays with the iconography of eye charts to create a clever advertisement for Yale University. He incorporates the school’s mascot, an...
