offset lithography

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Image features a poster depicting a triangle made up of colored blocks with a black circle at the top with atomic symbol; above: atoms for peace; lower margin: GENERAL DYNAMICS. Please scroll down to read the blog post about this object.
Looking Ahead in the Atomic Age
This blog post was originally published on August 4, 2014. The year is 1955, and Cold War tensions have begun to escalate. General Dynamics is a newly formed parent company overseeing eleven manufacturers, producing cutting edge technology for the defense of the United States. The company is capitalizing on the American policy of nuclear deterrence,...
cabellon
Quality and Quantity
Around the turn of the twentieth century, the new process of offset lithography emerged within the commercial printing industry. “Offset” refers to the process of transferring ink from a flexible matrix to a rubber cylinder, which then transfers the image to the paper. Offset printing replaced heavy stones with light, flexible plates and automated the...
Poster depicts an oculus of digital blocks of color, growing more concentrated as the blocks get smaller and closer to the center. Above: el atomo para la paz; below: GENERAL DYNAMICS; center right: solar dynamics.
Looking Ahead in the Atomic Age
The year is 1955, and Cold War tensions have begun to escalate. General Dynamics is a newly formed parent company overseeing eleven manufacturers, producing cutting edge technology for the defense of the United States. The company is capitalizing on the American policy of nuclear deterrence, but John Jay Hopkins, General Dynamics’ president, wants a graphic...
Design Dictionary: Offset Lithography
See how offset lithography works in this short video. Kim Michalak shows how to print in four different colors on the offset proof press at Derriere L’etole studio in Manhattan, New York. This print took about 3 hours total. About this series: Design Dictionary is a new Cooper Hewitt video series that vividly illustrates a...
Exhibition poster in black and white with 3 registers. Top and bottom registers consist of 3 squares, black in the corners, white in center. In center register: circle thickly outlined in black with 4 black squares in diamond in center. Black squares have small white square in center. Text along bottom register.
Simple Yet Bold
Born on today’s date in 1930, Ikko Tanaka was one of the giants of Japanese graphic design in the second half of the twentieth century. Tanaka began designing posters in 1954 and was renowned for his ability to synthesize both Japanese and Western aesthetics. His name became synonymous with straightforward, impressive designs recognizable for their...