Brooklyn-based graphic design studio Other Means discusses designing the book that accompanies the exhibition and their approach to "American" design.

In 1975, Takenobu Igarashi created the poster “Graphic Designers on the West Coast” to promote a publication that introduced American graphic designers from the West Coast to Japanese audiences. Igarashi’s simple composition is enhanced by the sculptural, three dimensional quality of letterforms that playfully refer the initials of the designers’ names featured in the book....