This poster, designed for the New York Subway Advertising Company, exemplifies the signature approach of American graphic designers Otis (Shep) Shepard and Dorothy Van Gorder—the poster prioritizes the image as text becomes peripheral to the overall message. It combines reductive, abstracted forms with ample airbrushing to create a dynamic arrangement. The pair met in 1927...
![Image features a poster for the New York Subway Advertising Company, encouraging businesses to purchase advertising space in subway stations or on trains. In the foreground, at bottom left, a single train's rail, rendered in perspective extends into a black, spiraling tunnel. At the vanishing point of the tunnel, a cluster of colorful, overlapping rectangles, meant to represent posters. Across the bottom, in black text: [New York Subway Advertising Company logo] RAILS TO SALES / SUBWAY POSTERS [a red line cuts through the center of "subway posters"]. Please scroll down to read the blog post about this object.](https://www.cooperhewitt.org/wp-content/uploads/2020/01/CHSDM-292880_01-000001-scaled.jpg)
John Rombola (b. 1933 ), a Brooklyn-born artist, has always marched to the beat of his own whimsical rhythm. And fittingly so, when radio station WPaT, which also moved to its own rhythm, commissioned Rombola to provide illustrations for its 1963 advertising campaign “In the Air Everywhere,” to be displayed in subway cars across New...
